The sexual performance-enhancing pills produced by Pfizer Italia are once again doing very well: since the launch of
Viagra, which happened on 14 October 1998, 44 million 680 thousand have bee sold in the country, 5 million of which only in the first six months of 2006, a rise of more than 10 pct compared with the same period of 2005. There was record consumption in Catania and Palermo, though Sicily is at the bottom of the list for consumption compared with other Italian regions.
IMS Health, a company specialized in marketing information for the pharmaceutical industry, has produced a Viagra ranking for cities, with particular emphasis on the drug's consumption in Sicily. From 1998 to 2005 in Catania, 2,087 blue pills were taken per a thousand men, and a total of 477,371 over a 7-year period. On average, 2.09 per Ctania inhabitant over 40. These are figures which put Catania in first place among Siciliancities for the consumption of Viagra, followed by Palermo, where 2,075 pills were taken per thousand men, for over half a million pills in 7 years. In the top ten cities for chemically-enhanced sex in Italy, first place goes to Rome (4,790), then Pistoia (4,755), Rimini (4,627), Florence (4,517), and Pisa (4,319).Milan is in fifteenth place (3,722), Naples in thirty-first (3,400), and Palermo in seventieth.
The last in the rankings for the drug against impotence is Potenza. In addition to Rome, statistics show record consumption in Tuscany (at the top of the regional rankings), Lazio and Emilia Romagna. Southern men don't use the pill much, and Sicily in eighteenth place, almost as if it were a matter of honour. The market for the drug against impotence is in expansion. In the first six months of 2006 turnover grew by 20 pct, an increase which is added to the one in 2005: 15 pct more than in 2004.
Source:http://www.agi.it